Analysing a Media Product from my chosen institution

Analysing a Dub Police Media Product: As Dub police is a record lable, I will go over the basics of a track by Subscape called Close your Eyes. Purpose of product: The purpose of the media product is to entertain and to make people dance as it is quite energetic and uplifting. Genre: Close your eyes is a Dubstpe track, which is a subgenre of EDM (Electronic Dance Music). This genre of music has a following, but its not as big of a following as other genres as you don’t really see it at high positions in the charts. Form and style of the media product: As Subscape is signed to the Dub Police record lable, he creates his music based on fan interaction, and also tries to experiment with new sounds as well, which is what Dub Police tries to encourage their signed artists to do. In Close your eyes, Subscape uses some of his “signature sounds” so people recognise that it is his work, but also uses some different sounds to show the experimental side of the track. Dub police’s style is to send out previews on all social media platforms. When the previews are put up, they include purchase links and social pages for the artists. The style of the preview for close your eyes is short and to the point, with the key elements shown so listeners can make a decision on whether they should buy the track. Content: • Intro of the track is calm, but then builds up to be quite energetic. • Buildup – The song builds further into the drop. • Drop – the main energetic part of the piece that the fans look forward to. Meaning: The meaning of Close your Eyes by Subscape is to create energy on a dancefloor and to sound loud and energetic. It was produced for lovers of electronic dance music who are open minded to some experimental sounds as well as the usual signature sounds of dance music and the artist (Subscape). Production Process: Subscape uses a Mac computer running Logic, Appogi audio interface, MAudio keyboard and a numerous selection of software synthesisers and audio effects plugins. Everything is done digitally from Subscape’s side, but before the track was released, it was sent to mastering, which meant that an external audio engineer worked with him to get the track sounding perfect for the final release.