Dub Police Case Studdy

The institution I have chosen is Dub Police records, a record label that promotes electronic dance music, primarily Dubstep. Owners Dub police is owned by Submerged music, and the label was founded by a dubstep producer/DJ going by the stage name Caspa (Birth name Garry Mccan) in 2004. Submerged music is an independent music label owned by a DJ with the same name (DJ Submerged, birth name Kert Gluck). Brief description of media products As Dub Police is a record label, their primary output is music products, including music videos and teasers on social media websites like Youtube and Facebook. Artists that are signed to the label include: •Subscape •The others •Trolley snatcha •Emalkay •Variations •Oiki Each artist has released Eps, singles and albums on the label in all formats (MP3 download, Vinyl and CD, and the number of releases currently stands at 89 as of september 9th 2013. Competitors The main competitors with Dub Police are Circus records, but other competitors include: •Never say die records. •Black butter records. •Smog. •Firepower Distrobution of media product: Dub police have been active since 2004. ,There first few releases (upto catalogue number 006) were distributed exclusively on vinal. Now, they release on cd, vinal and mp3. The first vinal releases were mainly only signed artists, but there were some guest appearances that either ended up getting exclusively signed to other record labels or ended up creating their own label.